Ethnic Fashion Retail · Case Study
Manyavar & Mohey Elevates Customer Engagement with SaleAssist
Manyavar & Mohey bridged the online discovery and offline purchase gap using SaleAssist's personalized video consultations and in-store appointment scheduling, creating a seamless omnichannel experience for their high-value customers.
About the customer
Manyavar & Mohey are India's leading ethnic fashion brands, offering premium occasion wear with a strong focus on personalized service and premium in-store experiences.
“Working with SaleAssist has been a fantastic experience. Their commitment to customer success, attention to detail, and willingness to adapt alongside us have made them a trusted partner in our growth journey.”
Samarth Bhatnagar · Manyavar & Mohey
The Challenge
Manyavar & Mohey needed to close the online-to-offline gap for high-ASP ethnic wear products:
Customers preferred to browse online but complete purchases offline
Lack of personalized, high-touch interaction in digital lead channels
Traditional lead generation failed to influence high-value customer decisions
Need for a scalable way to deliver white-glove service remotely
The Solution
Solution: SaleAssist's Video Consultations & Appointment Scheduling
SaleAssist enabled Manyavar & Mohey to deliver concierge-style video consultations and schedule in-store appointments, enhancing the brand's premium service experience across channels.
Omnichannel Customer Journey
Blended online product discovery with offline service and purchase completion.
Concierge-Level Video Consultations
Delivered tailored assistance remotely, matching customer expectations for premium service.
Seamless Appointment Scheduling
Enabled customers to conveniently book video consultations from home or schedule in-store visits directly.
Scalable High-Touch Support
Enabled consistent and high-quality service during peak festive seasons.
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View liveKey Benefits
Results after implementing SaleAssist's omnichannel engagement tools:
1. 10x Higher Conversion via Video Consultations
- Video-led engagement proved more effective than traditional lead sources.
- Helped influence high-intent purchase decisions with personalized support.
2. Improved Customer Experience
- Real-time human assistance created trust and satisfaction.
- Matched customer expectations for white-glove service in luxury segments.
3. Streamlined Operations
- Centralized lead handling through SaleAssist's dashboard.
- Efficient appointment scheduling across digital and offline touchpoints.
4. Scalable Omnichannel Model
- Supported growing customer base while maintaining premium service.
- Enabled seasonal ramp-up without compromising experience quality.
Results That Matter
As we continue to scale, SaleAssist will remain a critical enabler in our growth journey. Its flexibility and robust capabilities are well-aligned with our vision to expand our customer base and adapt to evolving service needs. We plan to further leverage the platform to enhance customer engagement, streamline operations, and introduce new features that support both online and in-store experiences seamlessly.
